Instagram head Adam Mosseri has announced in a social media post that they're "starting a small test for ads on Threads with a handful of brands in the US and Japan." However, this is limited; that is to say, it will only be rollod out to few users at the momemt. Adam said they want to listen to feedback before they expand the ads service to other regions.
"We know there will be plenty of feedback about how we should approach ads, and we are making sure they feel like Threads posts you’d find relevant and interesting. We’ll closely monitoring this test before scaling it more broadly, with the goal of getting ads on Threads to a place where they are as interesting as organic content," he added.
