Back in the days when selling self-made products on the internet was becoming popular, setting up individual online stores that showcases products was never easy. However, in this era that e-commerce and artificial intelligence have almost taken over, you can now explore the benefits of e-commerce platforms to sell to Nigeria’s over 200 million population from the comfort of your home.
In this article, we’ve compiled the best e-commerce platform that allows sellers to sell their products without hassles. However, it’s important to note that choosing a platform to showcase your products, you should consider the size of the user base of the platform, the degree of customer trust, commission rates, available payment methods, and the platform’s logistical capabilities.
Putting all these factors into consideration will let you make informed decisions when choosing e-commerce platforms to launch your online business in Nigeria. Compiled below are our top pick platforms to sell your products online in Nigeria.
- Jumia
- Temu
- Jiji
- Kongo
- Selar
- Bumpa
1. Jumia
Jumia is the most popular e-commerce platform in Nigeria. The platform has over 81 million unique visitors per month and processed orders worth over $750 million in 2023 from its 2.3 million active customers in all markets.
However, it’s important to note that Nigeria is Jumia’s largest market. So, seller who’s interested in selling to Jumia users in Nigeria can easily explore the platform’s seller benefits.
Jumia allows its sellers to utilize various promotional options and tools that are available on the platform to enhance their products visibility.
Speaking of Jumia logistics, sellers can choose to let the platform handles it delivery. In this case, It’s important to note that Jumia delivers items across Nigeria and the platform charges fees ranging from ₦500 to ₦5000 based on size, weight, and location.
Furthermore, Jumia offers pick-up centres nationwide. The e-commerce platform also supports global shipping, helping international businesses reach Nigerian customers. Jumia has an affiliate program for marketers to earn commissions and uses its “J Force” team to assist customers in areas with poor internet access.
2. Temu
Temu is a relatively new e-commerce in Nigeria. The platform was officially launched in Nigeria on November 2024. With Temu aggressive advertising and marketing, sellers can showcase their products to millions of Temu shoppers.
Must Read: Hack to shopping on Temu e-commerce app in Nigeria.
Since the inception of Temu in Nigeria till date, the app has surpassed Opay as the most downloaded mobile app on Google Play Store and Apple App Store in Nigeria. This emphasizes how much shoppers are using the platform in Nigeria.
Temu has seller account in place to give interested business and entrepreneur opportunities to market and sell their products on the platform. The Temu seller account comes with necessary tools that sellers can use to optimize their products.
Must Read: Comprehensive guides to creating a Temu seller account in Nigeria.
Speaking of delivery and logistics, Temu offers two kind of delivery; express shipping and standard shipping. The express shipping incurs for certain fee depending on products size and location and the standard shipping is free. However, sellers will need to choose if they’ll handle delivery by themselves or allow Temu to handle it for them.
If you’re allowing Temu to handle the delivery, your seller account will be charged per delivery. In this case, make sure you’re adding extra fee to your product that will be enough to sort out the logistics fees.
To create Temu seller account is absolutely free. In fact, to run and manage the Temu seller’s online store is also free of charge. However, Temu takes a commission on every sale, usually between 15% to 30%, depending on the product category.
3. Selar
Selar is known for its digital products showcasing. The platform helps digital creators and entrepreneurs to sell their digital products. So, if your product is digitized, look no further, Selar is the best option for you.
The e-commerce platform also features physical products and allows sellers to retain the ownership of their valuable customer data, including customer email addresses and purchases history.
The best thing about Selar is that the platform partners with with global payment service providers like PayPal, Stripe, Paystack, and MPesa. This allows Nigeria sellers to sell their products to people abroad and collect payments easily.
However, Selar charges a commission only on each product sold. The commission is ranged from 4% to 6% of the amount of product sold in African currencies and 7% for dollar transactions. This is still better than Temu’s 15% to 30% commission.
In 2023, Selar paid over ₦4 billion ($4.4 million) to 150,000 sellers and sold 8,000 products through its SaaS program. The SaaS program earned ₦187 million ($207,506) for marketers.
Solar offers free and paid listings—with Pro and Turbo plans priced at ₦8,000 ($8.81) and ₦15,000 ($16.6)—to sellers. This enables sellers to access customisable features on the platform based on their budgets.
Another feature that Seler offers to sellers is that sellers can improve your Selar store’s SEO to boost search rankings for long-term success. Selar also has an affiliate program where sellers can add marketers, who earn commissions for sales made through their custom links.
4. Jiji
Precisely, Jiji is an online marketplace that connects buyers and sellers in Nigeria to buy and sell a variety of goods and services. Jiji is a very popular e-commerce platform for P2P businesses in Nigeria. With about 12 million unique visitors per month, Jiji ranks as the 42nd most visited website in Nigeria.
Jiji also operates in seven other Africa markets—including Kenya, Ghana, Uganda, Tanzania, Ethiopia, Senegal and Côte d’Ivoire—making it an ideal platform for sellers to showcase their products.
Must Read: Salesforce jumps on optimism about AI demand.
One of the biggest advantages of selling on Jiji is the accessibility to accessibility to Airtel network—users can browse the platform without internet access so far they’re roaming on Airtel network.
Another benefit of using Jiji to showcase products is that listing on Jiji is free. However, sellers can subscribe to premium version of Jiji to increase chance of visibility on the marketplace to gain more audiences ultimately for driving sales.
As of 2024, Jiji has over 200,000 sellers who have processed annual transaction volumes ranging from $10 to $20 billion. However, one thing you should take into consideration is that Jiji doesn’t handle logistics for any seller. Be it a free seller or premium sellers, you just have to agree on your deliveries and pickup locations with your buyers.
Jiji is an e-commerce platform that provides direct communication between buyers and sellers (P2P). So, Jiji might not be an option for businesses and sellers seeking a full-fledged e-commerce platform with integrated logistics.
5. Bumpa
Bumpa is another e-commerce platform in Nigeria that’s suitable for sellers interested in taking his or her products online. Bumpa helps sellers to build their own online space (store) from scratch with no coding knowledge. We can say Bumpa is the Shopify of Africa.
Bumpa is a simple platform that helps business owners run their online shops more easily. It lets you create a professional website, manage stock, chat with customers, and track your business progress all in one place.
Bumpa has a payment system called Bumpa Terminal. The Bumpa Terminal allows sellers to receive payment on their store easily. It comes with easy integration in the Bumpa app and website.
You can also link your Instagram account and respond to direct messages directly through the Bumpa app—making it easier for sellers to connect with their customers on social media.
Bumpa also give all control to sellers to customize their online stores the way they want. Bumps is also affordable—the platform offers free plan and subscription-based tiers starting from ₦15,000 to ₦150,000 per month. This makes it ideal for all sellers regardless of their budgets. In other words, there’s a plan to suit every budget and business size.
6. Konga
Konga is the sixth e-commerce site we’ll be reviewing in this article. The platform is also one of Nigeria’s largest e-commerce firms that allows sellers to showcase and market their products. With Konga, your product logistics are swift and easy because the platform has its own delivery arm called K-Xpress.
The Konga’s K-Xpress allows both sellers and their buyers to track their products. One the product is set for delivery, a tracking number will be given to seller and the buyer. You can enter the tracking number in K-Xpress Tracker to know whereabouts of the product.
However, for every product sale carried out on Konga by seller, the platform takes 3% commissions. One more thing about Konga, the platform allows sellers to set their own return policy depending on their preferences.
In conclusion, we hope with this review, you can decide on which e-commerce platform that’s best for the showcasing and marketing of your products. If you have any further questions, feel free to drop it in the comments section. We will reply as soon as possible.
